Many businesses that sell products choose to sell through third-party platforms such as eBay, Etsy or AliExpress. This is a great choice when you’re getting started, but if you’re still using them after a successful start, why not consider upgrading to your own e-commerce site?
Here are just a few reasons you might want to make the change.
You’ll have more creative freedom.
When you’re selling your products through a third party platform, your store will look exactly like everyone else’s. You may be able to change a few colours or upload your own logo, but essentially it probably won’t stand out as much as you’d like it to. With your own site, you’re free to make your own creative decisions and make it look however you’d like.
You won’t have to answer to a ‘middle man’.
If you have any questions or queries relating to your sales pages, transactions or an issue with a buyer, you may find you have to go through the site’s staff and processes rather than simply dealing with the issue yourself. This takes up time and may hinder your productivity.
You’ll no longer have to share a percentage of your profits.
Most (if not all) third party selling sites will take a percentage of your profits as a fee for using the site. While this is understandable as you’re paying for their service, hosting your own site would allow you to choose your own hosting expenses and keep the profits for yourself.
Your own website will fit better with the branding of your business.
Customisation is about more than just looking good. Being able to control the look and feel of your selling site will allow it to fit in with a cohesive brand theme. This will make it more recognisable when compared to your other web pages and social media profiles.
You’ll have more control over the functionality of the site.
When the site is your own, you’ll be able to use different features and plugins to control the way it works and what it can do – rather than sticking to a preset range. This is great if there’s anything specific you’d like to include.
These are all great reasons to consider selling through your own website, so why not give it a try? If you have any questions about the website design services Trigacy Digital can offer, get in touch with us today.
Have you moved from a third party platform to your own dedicated e-commerce website? How did it go? Share your story in the comments section below – we’d love to hear all about your experiences!