Today, making a website is no big deal. You hire a designer, a content writer, and a web developer and you’re all set. However, do you realise that there are already thousands of companies that have similar websites like yours, catering to a similar audience and selling similar products? There is a real possibility that your site will be lost among all those.
And it’s not always about more money. Only paying your ‘website-makers’ high will not really solve the problem, because there will always be bigger fishes swimming in the market. So today, we list down six simple factors that you can incorporate into your website, to make it unique.
1. Make your footer interesting.
When we say, interesting, we mean making it appealing to your audience, in your own way. So write a line or have an illustration and make it quirky or sarcastic, or even emotional. Make sure that people connect with it! For example, check our footer: it has a one-liner ‘Made With Love In India.’ While being eye-catching, this line creates a powerful aura, showing where our company belongs and the quality of the IT services that will be provided.
If you are looking for an interesting line, one of the best could be ‘no developers were harmed during the making of this website’!
2. Quirk up your back-to-top button.
Almost every website has a back-to-top option that helps users reach the top of the page without wasting time for scrolling all the way up. It makes the user experience comfortable. So instead of your button plainly saying ‘back to the top’, try something fun. For example, check the Chumbak website- if you scroll through their website, at the bottom the button says, ‘Free ride to the top’. This line goes perfectly with the brand’s image and appeals to the website visitors.
You can write something that matches with your own brand image; one example could be, ‘Fly to the top’ or so.
3. Add a few quotes that enhance your call to action.
Placing quotes near your ‘contact page’ or near your social media links can appeal to your audiences, especially if the quote is enhancing your call to action. For example, Heads Up For Tails has a quote right above their social media links that says, “A dog is the only thing on Earth that loves you more than he loves himself.”- Josh Billings. It also mentions ‘Let's Become Friends’ which attracts audiences to join in.
4. Get a Chatbot to your rescue.
A chatbot is a computer programme on the website that converses with your website visitors to clear their doubts regarding your business. It is stimulated to act and reply just like a human. Nowadays, chatbots are a standard feature on many websites. You can give a personalised experience on your website through chatbots by introducing an attractive character. For example, check out our sister company Socinova. They have a cute welcome GIF that pops up with a conversation to help you.
Try collect.chat for creating a free chatbot that can really enhance your website’s user experience.
5. Introduce festive features to bank on the excitement!
When it is the festive season, everything becomes beautiful. The city streets are decorated, the homes are designed differently, so why not your website? During Christmas, you can add a hover effect on your website that shows snowflakes or Santa hats or anything related to Christmas.
Try this for other festivals too and make your website a fun experience!
Now that you know these simple tactics to make your website unique, why not start applying them? Maybe hire us to do that? ;)
We understand how to create cool websites in your budget and you'll love working with us!