Keeping an eye on interior design trends is essential for anyone with an online presence. First impressions count, so it’s important that visitors to your website are met with a functional, attractive design that they’ll enjoy using.
If your site looks complicated, unprofessional or dated, users are more likely to simply close the tab, giving you a higher bounce rate.
1. Custom Visual Content
While there are plenty of places to track down stock photos online, you’ll have much better results when featuring your own customised visual content, such as your own photography and custom illustrations. These will better reflect your brand and fit the theme of your website more than any other image you could find.
You don’t have to stick to the same old fonts. Having fun with typography can be an exciting part of web design and can even help to draw the user's attention to the message you intend to get across. Whether you use typography for your logo or tagline or even for the bulk text of your site, introducing new fonts is an easy way to add some variety to your site.
The animation is becoming more and more popular and is frequently used on social media pages and brand websites. If traditional photography or imagery doesn’t suit the theme you’re going for; an animation could be the perfect alternative. Almost anything can be turned into an animation, so now is your chance to get creative in a way that reflects your business.
4. Asymmetric Layouts
Until fairly recently, many designers favoured a rigid, perfectly symmetrical grid layout – but now, times are changing. Take a more playful approach with a fun asymmetric web layout, full of unexpected elements. While it may not be conventional, sites like this certainly stand out and allow the designer to be creative with its look and make it unique.
5. Dynamic Effects
Small dynamic effects are popular with website owners, as they give a fun touch to the website without being too overwhelming of the design.
Static interfaces are rapidly becoming a thing of the past, with designers instead opting for effects such as sliding, bouncing, shaking or otherwise moving elements.
These are fairly easy to add to a web design and are therefore an ideal way to add to your user experience without adding too much onto your budget.
If you haven’t yet used any of these on your website, now could be a great time to refresh the way your site looks and give it something extra to make it stand out to new visitors.