If you have a website set up to represent your business, you’re probably already tracking certain metrics and data – and one of the things you keep track of is likely to be your website’s bounce rate.
A bounce rate is based on how many users are landing on your website, then instantly ‘bouncing’, meaning they immediately close it.
If your bounce rate is high, it’s important to work out why these visitors aren’t sticking around, and what you can do to fix the problem. Here are five reasons your visitors might be bouncing to help you out.
1. Your site is overwhelming at first glance.
If your site appears too ‘busy’ at first glance – for example, if it’s full of pop ups and ads – users may be inclined to click away rather than filter through it all to find what they’re looking for. Ads are okay in moderation, but ensure that they don’t overwhelm your front page.
2. Your site is too distracting or unprofessional.
If your site is distracting or unprofessional in any way, users may not take you seriously. While the occasional fun meme or joke can be fun in the right setting, these shouldn’t be covering your landing page.
3. Your site doesn’t seem legit.
Have you ever visited a site and thought it doesn’t seem quite right? This is often the case, as bad design can often make a site look illegitimate. Low quality, ‘cheap’ looking design can often look as if it’s been thrown together in a hurry, making the business look less like a serious venture.
4. Your site is too slow.
If your site is too slow, it’s very possible that your visitors have simply got bored of waiting for it to load and given up. This is one of the easier problems to fix, as there are plenty of ways to make your site run faster, such as using plug-ins, changing the size and quality of your images and using fewer animations and graphics on your landing page.
5. Your content is not worth viewing.
Great content is key for any business with an online presence. If your visitors’ first impression of your content is that it’s stale or boring, they’ll likely lose interest fast. Avoid this by making sure your content is always fresh and up to date.
If you’ve looked at your site with an honest perspective and feel like one (or more) of these could be the issue, it’s time to make a change to your website. Give it a refresh by ensuring it’s fast, easy to view, simply and attractively laid out and full of great content that visitors will be excited to see!