2017 is finally here, so it’s time to take a look at what we can expect over the year ahead. In this article, we’ll focus specifically on SEO and the hottest tips you can use during the coming year. Whether your SEO is recently applied, getting outdated or even still a work in progress, implement these tips soon to stay up to date with the trends and ensure your SEO strategy is doing the best job it possibly can.
Keep an eye on your indexing.
First, take a look at how many pages on your website are indexed on search engines. You can do this using an SEO crawler such as WebSite Auditor.
The result should be proportional to the number of pages your site has. If not, review whether any relevant pages are set to disallowed and change this in order to index them for maximum results.
Make sure your resources can be found by crawlers.
Google are forever updating their algorithm, meaning there are more and more measures put in place to ensure crawlers do not pick up sites or material that is not of high quality. Make sure your site is crawlable using WebSite Auditor, Screaming Frog or any other testing tool.
Optimise your crawl budget.
A crawl budget is the number of pages on your site that are crawled by search engines during a set period of time. You can find yours using the Google Search Console. To optimise it, you can:
- Reduce duplicate pages.
- Prevent pages with no SEO value from being indexed.
- Make sure your site has no broken links.
- Make sure your sitemap is always up to date.
Audit your internal links.
Checking your click depth, any broken links and redirected links will ensure overall quality on your site and increase its overall ranking power (PageRank).
Review your website’s Sitemap
Sitemaps tell the search engines everything they need to know about your site and its structure – helping it work through your content and find results faster. You should ensure that your XML sitemap is regularly updated whenever you add new content, as well as keeping it clean and organised.
You should also not that Google limits sitemap crawls to 50,000 URLs, so ideally you’ll need a shorter list to ensure your most relevant pages are all being crawled and used for results.
Improve and Maintain your Site Speed
Google prioritises page and site speed as an important factor and also uses it as a ranking signal. To test your speed, head over to Google’s PageSpeed Insights tool. Once you’ve run the test, it will also give recommendations on where you could make improvements.
Are you planning on updating your site’s SEO for 2017? If so, remember to use these tips to stay up to date!
What’s your favourite SEO tips? Is there anything else you’d like to add? Feel free to share them in the comments below!