Here at Trigacy Digital, we love SEO. It's also one of the services we provide to businesses looking to rank higher and boost their business.
By browsing our site along with past blog posts, you probably already have at least a basic idea of what SEO actually is – but what about the things you didn't know? Here are the top nine things you didn't know about SEO!
1. Search engines are more than just Google.
Sure, Google may be many peoples' 'go to' but you also have to check your ranking on other engines such as Bing and Yahoo.
Another unlikely one is YouTube – which does, in fact, count as a search engine, so it's important to consider whether video marketing could fit into your strategy.
2. The obvious keywords aren't always the best ones.
You probably already have a few keywords in mind – usually ones that relate to your industry or what your business does. But it's important to consider what your potential customers might be searching for. Maybe products and services similar to yours, rather than terms that are specific to you directly.
3. Social media counts towards SEO too!
Facebook, Twitter and other social networks all count towards your SEO. Social signals are taken into account by the engines' algorithms, so a strong social presence could do you a lot of favours.
4. Your rankings may vary internationally.
Just because you rank at number one for your search in India, doesn't mean you would in China or the UK, for example. Consider that different markets may have different search terms and their own competition – so you may need to adapt your strategy when marketing internationally.
5. Quality backlinks will always work in your favour.
Backlinks from trusted sources (no spam sites allowed) will help the search engine to recognise you as a valued and trusted authority, leading to a higher ranking.
6. You don't need to post every day to keep up your SEO.
The need to post daily is a myth. More content doesn't necessarily mean you'll achieve higher rankings. You'd be more successful with one high-quality post optimised for SEO than ten irrelevant posts with no real information.
7. There's usually no need to submit your site to Google.
Google has 'crawling' pretty well covered, and will find and index your site all by itself.
8. You are your strategy's best tracker.
There are tools available that can help you see how your strategy is doing, but only a human can put judgement into action based on that data and what's working so far.
9. There are more goals to consider than just high rankings.
High rankings are great – but what's next? High rankings aren't always the end goal of an SEO strategy. You should also consider how this could improve your traffic and conversion in the long run.
Did you know any of these facts about SEO or were they all news to you? Tell us in the comments, we'd love to hear about your expert SEO trivia!