When you’re building a mobile app to represent your brand, the internet is a great port of call to ensure you’re doing things the right way.
You’ll find plenty of guides telling you what you should be doing – or what makes a great mobile app, but it’s harder to find advice on what not to do.
It’s, therefore, easy to overlook small mistakes that could easily have been avoided. That’s why we’ve rounded up this list of eight things to avoid when building a mobile app.
1. Starting the process without a flow map.
A flow map is essential for working out how the end user will use the app and what they should be able to accomplish. You need to know this to ensure an optimal navigation structure.
2. Not taking your budget into account.
Without taking your budget into account, it can be easy to get carried away or lose sight of the time spent. Even the smallest change can add several additional hours – damaging your budget. Plan properly in advance and be sure of what you want and need!
3. Using low resolutions.
You should always design your app for high quality, high res, retina screens first. Then, work your way down. By doing so, you can rest assured knowing your app will look great on all devices.
4. Giving a lack of information when loading.
If your app takes a while to load, you’ll need to include some kind of ‘loading’ message to reassure users. Otherwise, they may think there’s an issue with the app.
5. Using too many animations.
Your app has to load properly before welcome/opening animations can be presented, so they actually add on valuable seconds to the loading time, making it longer until the user can actually use the app. These graphics can be great, but keep them to a minimum.
6. Copying other apps.
If your app is just a copy of someone else’s, it won’t feel unique or worth using – users will just get the original instead! Be creative and stand out instead.
7. Taking the DIY approach to beta testing.
If you build your own app and then beta test it yourself, you may still miss vital points. Instead, be sure to use a professional beta tester or third party in the know.
8. Expecting the app to sell itself.
Many people expect too much of their apps. Don’t expect it to sell itself. Promote it to your audience and show them why they should download the app and how it can benefit them.
If you’re looking to build a mobile app and are lacking in knowledge (or enthusiasm!), why not consider letting a professional take over your project instead?
You won’t have to worry about any mistake, you’ll just have a fully functional, brand representative app to enjoy when it’s ready.
If you have a mobile app, what did you learn from your app building experience? What are your ‘what not to do’ tips? Share them in the comments below!