You probably use a variety of apps every single day, but have you ever taken a step back to think about the work that went into it or how it all came together?
There's more to it than you might think, so read on to discover seven things you didn't know about app development.
1. App descriptions can be just as important as the app itself.
Think about it from a marketing perspective. Would you buy a product without knowing anything about it? An app description is your opportunity to sell your app using persuasive, written content, as well as giving users an idea of what to expect.
2. Apps can take months to build and get on the market.
Think about everything that goes into the production of an app. Coding, user interface design, graphics, sounds, advertising set up, market research, clearing permission with the App Store... the list goes on. It can take a long while to reach completion.
3. Apps require rigorous testing before being rolled out to the public.
The code can be fickle, so it can often take hours – even days – of rigorous testing before the app is considered stable enough to hit the app store. This is another reason apps can often take longer than you thought.
4. The most popular platform for app developers seeking funding is iOS.
According to Statista, iOS is the most popular platform for app developers seeking funding. 77 percent of developers claimed that they had the most success in securing sponsors, donations and funding when promoting their app as an iOS app.
5. However, the most popular platform for app developers looking to maximise their profits is Android.
Despite iOS being the most popular for developers seeking funding, Android is the platform of choice for developers looking to maximise their income! This is mainly down to the fact Android is consistently the leading operating system for smartphones worldwide.
6. Developers who focus on their own needs make less revenue.
While you may have strong wants and opinions, you really need to think about your audience rather than yourself. What you want may not be what your consumers want. Many developers suggest that their more personal endeavours have been financially unsuccessful.
7. HTML 5 integration is the future.
Creating one universal app would be perfect for maximising your audience (and revenue). Luckily, that idea may not be too far away. HTML 5 integration for apps is currently a promising feature, with the theoretical possibility of hybrid apps in the future.
Now you know a little more about app development, you may find you have a new appreciation for the power of apps! Have you ever considered building an app for your business? If so, Trigacy Digital can help! A professionally designed app could be just what your digital strategy needs.