If you’ve started to think about developing an app for your business, you’ll need to start by deciding what you’re going to include in it. After all, a well-thought app that caters to its users is far more likely to impress them.
Planning in advance will ensure you’ve covered all your bases, so read on to discover ten things your business mobile app should have.
1. A clear user interface.
App users respond well to interfaces they find easy to work with. If it’s overly complicated or confusing, they’re more likely to simply close the app and try something else.
2. The ability to view or interact with your products and/or services.
One of the main points of an app is to promote what you’re selling through it, so include a gallery, service description or even a mobile commerce feature.
3. Simple options for contacting your business.
If your users have any questions or queries, they will want an easy method of contacting you. Be sure to provide your details within the app to save them having to look elsewhere, or even better – include a contact form.
4. Cohesive, recognisable branding.
The design and branding of your app should fit in with the rest of your online presence, featuring your official colours and logos.
5. Fast, responsive UX.
Another reason users may stop using an app is speed. If it takes too long to do anything, they’ll find this enough of a downfall to delete it from their device.
6. Readable fonts.
Apps are commonly used on smaller screens, such as smartphones, so make sure everything is readable and well laid out.
7. An about page.
Make sure it’s clear what the app is for and what your business is about. Again, this will save the user from having to spend more time searching for these additional details.
If an app crashes constantly, it will fall out of favour with its users – even if its content is great. Make sure your app is stable and reliable.
9. High-quality design.
High-quality design is key for a successful app. If it looks poorly thought out and unprofessional, users may begin to associate these negative factors with you as a brand.
10. An appeal to your demographic.
The most important aspect of your app should be the appeal. It needs to appeal to your target demographic if you want it to be a success. Choose elements you know they’ll appreciate and value to ensure they have a positive experience.
If your app has included all of the above, it’s more likely your intended users will have a great experience while using it, leading them to interact more with your brand and see you as a dedicated and professional business.