Do you remember how much you loved animated films as a child? If yes, you probably are still a fan of cute animated videos, and so is the world. It does not really matter what your age or mood is, animated videos are always going to make you smile. Animation has been helping every business, from films to businesses selling products and services.
So here are ten reasons why you should be investing in animated video marketing, like yesterday!
1. It will create a magnetism of your website.
If you include an animated video on the first page of your website, it will work as a great technique to attract potential customers. It will help you to increase your website’s ‘session duration’. This, in turn, will help you boost your SEO results!
2. It will create a personalised user experience.
Today, a lot of websites use personalised videos that are tailored as per the target audience, their needs and buying habits. With animated videos, you can be as creative as you like and create a strong identification for your brand in your customer's mind. It will help them associate the product with your brand.
3. It will create brand awareness.
Like we said in the previous point, animated videos are extremely attractive. These are remembered by viewers more than they recall any other form of content. If you hire a video marketing agency, they will come up with unique and out of the box story lines for your brand that your videos will have the potential to become a category in itself! Brand bonanza!
4. Animated videos have a power of storytelling.
An animated video can be informative, entertaining and educational at the same time. It is one of the most powerful forms of narrating an idea. It will convey a story that will trigger thought and an emotional reaction.
5. It is one of the best forms of persuasion.
Video content is fun, appealing and effortless. And animated videos have another benefit- they connect emotionally. That’s why animated videos as an audio-visual form of content receive high engagement and have greater influence.
So, next time you want to create a strong brand impact, get in touch with a top digital marketing agency and switch to animated videos.
6. It helps in humanising the brand.
Animated videos personalise any content and communicate emotions more impactfully than normal videos. These videos build a strength and trust for the brand-consumer relationship. Characters in animated videos appeal to people of all age groups and make the process of understanding your brand easier via an easy, child-like narration.
7. Animated videos are mobile friendly.
The future of content and advertising is mobile. Today, people use their smartphone for almost everything and spend most of their time browsing on their phones. Animated video content is 100% mobile friendly and short and crisp. It will get your company more reach with lesser effort!
8. It is often shared.
Video content is one of the most shared forms of content. These work perfectly for engaging audiences on various platforms like social media and email marketing. Animated videos have a special charm and a strong engagement level that people want to share with their peers.
9. It helps in SEO.
Search engines always reward good content. And animated videos are currently the greatest form of content which engages website visitors for a longer time. Also, videos are the only way to have a presence on YouTube, which is the second largest search engine in the world.
10. It will get you more conversions and sales.
Videos have proven to be extremely effective for converting leads and bringing sales. They build brand value, give more visibility and generate awareness of your products/services. All these features have a direct impact on sales.
So now that you know how important and beneficial it is to incorporate animated videos in your business marketing strategies, start today! Get in touch with us for your brand marketing via animated videos!