Today, the form of content has developed from text to images to videos and has now upgraded to live streaming. Brands are in a continuous search to engage their audiences in a faster and more effective way. And hence, most companies are now switching to live streaming for business.
In the age of instant content on Snapchat, Instagram, and Facebook Live, does your business truly stand a chance? While you figure out this, we’ll tell you about the perks of going live on social media.
1. It helps you give out unique content.
Since your live video is going to be 100 percent unique from others, it has to be the number one point that attracts audiences towards your video content. In late 2011, Snapchat came up with live video sharing. It was completely new and different, and it gained a lot of popularity. Since then, other social media services like Periscope, Musically and Meerkat developed live streaming, easing the process of recording and sharing a video on the phone.
Most brands today use this as a marketing tool to generate views and engagement instantly. Facebook Live is one of the most common and widely used platforms.
2. It’s cost-effective.
Live video is all about being real and living in the moment. You do not need a special camera or skills or props for it. Simply using your smartphone will get you views and an audience that is interested in seeing something new, unedited, and raw.
As a business strategy, you can always update your audience about what’s new with live video. This could be a glimpse of an upcoming product or some behind the scenes shots. We're sure it will generate the buzz you want!
3. It gets you trending.
Just as you read the previous point, creating buzz by going live could be one of the best strategies to use. Facebook and Instagram specially notify your followers when you go live, increasing the chances of higher engagement. You can also go live while conducting an event, experiment or shoot. In a world full of high editing software, people are constantly looking for real footage they can connect to. Brands can use this to evoke curiosity among the audience, leading to a hyped success. With live video, you can target the right audience and promote your brand in an interactive way. It will up your chances of trending. A win-win situation for you and your audience!
4. Creates a better bond with your audience.
You connect better with your audience while streaming live- it's that simple. As a brand, you can have an interactive live session where you let them ask questions, talk about themselves, participate in contests or just get updates about you. Many brands use Facebook Live just as a quick Q&A session without all the big production behind the content. You can show your real-time location, even the weather, or the festival happening around.
5. The content can be repurposed.
Even though this point is valid for all types of content, live videos can be transformed easily into other types of content. You could publish your live video as a video transcript on your blog, as an infographic on visual.ly, or even reproduce it on YouTube. It is always good to repurpose content because it will broaden the reach of your message. Your choice is limitless.
Real-time videos can really help in creating that deep connection between your brand and your audience. It is an effective strategy to make your audience feel like they know your brand very well. So get live, review the analytics and ensure that your live strategy is on point!
Have you ever been live? How was your experience? We’d be happy to learn more your experiences in the comments!