The debate over traditional marketing vs. digital marketing is going for quite a long time now. Both the modes of marketing have their own benefits. And a smart entrepreneur is the one who ensures proper usage of both for promoting their business.
We live in an era where the majority of the world is engaged in online activities, while another chunk of the population doesn’t even know how to use the internet. So, in this scenario, one needs to compare the benefits of both the modes and design an appropriate marketing strategy to reach people.
We hope this elaboration will help with some insights on which mode of marketing is ideal for your business.
What is traditional marketing?
Traditional marketing refers to the conventional methods of marketing which are in use since the advertisements have evolved. Traditional marketing usually includes brand promotion through the following means:
- Newspaper Ads
- Flyers, brochures
- Radio shows, or advertisements
- Television Ads
- Magazine Ads
- Billboard along the roads and highways
Advantages of Traditional Marketing
The advantages of traditional marketing are that you can reach out to the people who do not use the internet. There is a huge number of people in India today who are easily impressed by such ads, and billboards. Also, once you catch the nerve of traditional marketing, you can be in constant limelight. For example, the impressive ads by Amul, or Parle-g continue to catch people’s attention even today.
However, small businesses may face difficulties in gaining prompt and vast popularity with traditional marketing. Also, the modes like flyers, brochures and leaflets are perishable and can be easily ignored. Also, many businesses have a limited budget for marketing, so they cannot invest much in TV ads and newspaper ads. This is where digital marketing comes into the picture.
What is digital marketing?
Digital marketing is a modern marketing method. As the internet found its way in everyday life and tasks of people in India and worldwide, digital marketing has evolved as an effective mode of marketing. It includes:
- Business networking sites such as LinkedIn
- Email marketing
- Telephone marketing
- Content marketing
- Paid pop-up ads
- Social media sites such as Facebook, Instagram, and Twitter
Advantages of Digital Marketing
Digital marketing is affordable.
Traditional media like newspaper, television, or printed billboards may cost a lot. However, digital advertisements are quite affordable. Especially for start-ups and small businesses, digital marketing, and social media marketing are more feasible modes of marketing.
Digital marketing gives substantially fast results.
Digital marketing is able to give you substantially quicker results. Also, with digital marketing, you can keep a track of everything right from the number of your viewers to the conversion rate, reach and sales.
Digital marketing enhances brand image development.
When there is a question of brand image, digital marketing has an added advantage. In traditional marketing, you may face the limitation of space for advertisements and also the lower frequency of display. For example, instead of a getting a small column in a newspaper once in a week, you can own an entire website and promote yourself through your ads, social media pages or your blog.
Digital marketing is non-intrusive.
If you go for marketing on TV or newspaper, pamphlets or brochures, you realise that there is a chance that your advertisements might be ignored. However, with online ads, it is the customer’s choice to view the ad, participate in a social media discussion group or read a marketing email. So, if you target a specific audience, you can reduce the overlooking and also ensure not being too salesy and intrusive.
Digital marketing gives you good exposure.
Newspaper ads, pamphlets or hoardings are able to reach out to a limited number of viewers who are mainly regional. However, with digital marketing, you get more exposure. You can take your business to a wider population, even on national and international levels.
Digital marketing ensures better client engagement.
With digital marketing strategies, you can directly interact with your target audience and also take prompt steps based on their feedbacks. You can engage your audience in various chats and discussions and gain passive advice for improvements in your product or service. Of course, for this, you need to invest in more time and efforts in planning and executing successful client engagement strategies.
Digital marketing is beneficial for all types of businesses.
Digital marketing allows all types of businesses to promote themselves efficiently. Even if you are a small enterprise with a handful of staff members who wish to expand their brand presence, it can be easily done through digital marketing.
Digital marketing ensures easy analytics.
Digital modes of marketing ensure easy and quick processes. You can instantly see which strategy is efficiently working and which is not through analytics. Also, you can also keep a regular track of other aspects like the general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit.
If you choose digital modes for marketing of your business, then it is best to seek assistance from the experts for best results. We are here to help you with that!
Trigacy is dedicated to offering efficient digital marketing services to businesses from any domain. Contact us today to get started!