What Will Digital Marketing Look Like 10 Years from Now? Discover Our Predictions and Share your Own Campaign for the Modern Generation
Looking into the future can be a scary thing to do, but it’s also necessary if you want to ensure success in the long term – especially from a business perspective.
While no one is capable of knowing exactly what the future will be like, we can make a possible prediction based on how things such as digital technology have evolved so far.
Read on to discover some of our own predictions that could be an insight into digital marketing ten years from now.
E-Commerce won’t be optional – it’ll be essential for businesses seeking success.
Right now, e-commerce is growing and can result in a brand becoming a lot more successful – however, a lot of brands do manage to get by with only brick and mortar presence.
But the need for an online store is growing, with many shoppers choosing the convenience of clicking a mouse button over travelling to a physical store.
As these stats continue to climb, it will be more important than ever to ensure you can sell or promote what you’re offering online too.
The same can be said for social media and the importance of building relationships with your audience.
Right now there are still many businesses who don’t use social media to interact with their customers – but you’ve probably noticed them starting to take notice of the need to build a social media presence.
In the future, this is another aspect that won’t be optional. Customers will be so used to interacting with brands on social media that it will become the norm, and not doing so will come across as poor customer service.
You’ll have even more access to consumer data at your fingertips.
You may already be using things like Google Analytics and Facebook Insights to gather information about your audience, but the future will allow you an even deeper insight into your consumer data.
More and more businesses are choosing to utilise the likes of Big Data to learn as much as they possibly can, and these will become commonplace tactics over the coming years.
There will be even more ways to market your products and services.
Looking not too far into the past, you can see the ways businesses could market their services – essentially just radio, television and print media. Today, we have apps, smartphones, transport ads, public digital displays, social media, smart watches and more.
So imagine how many new ways will appear over the next ten years!
What are your ideas?
Everyone has their own different thoughts on what the future will be like, especially when taking different industries into account. From a digital marketing perspective, what do you think it will be like ten years from now? As a challenge, an image you’re creating a marketing campaign for future consumers – what would you do? It’s a great way to imagine how you could already be updating and futureproofing your strategy, so share your ideas in the comments section below!