2016 is almost over – much to the appreciation of the web. But rather than dwelling over anti-2016 memes, let’s think positively towards the future!
In terms of digital marketing, there are numerous hints of what we can expect in 2017. Read on to discover what we predict for the year to come!
Video will continue to grow.
We already know video is dominant, but it’s about to be even more so. Even Google are about to get involved by using in-SERP video ads, changing the way see online advertising.
Mobile will be even more crucial.
Mobile gets even more essential by the day and won’t be slowing down for 2017. Google has pretty much phased out any site that isn’t optimised for mobile, so you’ll need to prioritise catching up with the times if you want to rank highly.
Dedicated apps will evolve.
Dedicated apps are popular but sometimes overlooked for their feature-filled desktop counterparts. That’s about to change, with app developers looking to improve user experiences.
Social media will emerge further as a conversion channel.
More marketers will see social media as an additional conversion channel, aiming to convert social prospects into buyers with a shorter consumer journey.
Wearable technologies will become more commonplace.
More and more people are starting to pick up on Android Wear and the Apple Watch, so we’re certain to see more companies and brands taking note and looking to work seamlessly with these wearable devices.
Algorithms will be updated.
Search engine algorithms are constantly changing and will continue to. The way to ensure you stay relevant in search results is to create original and informative content that will always be of value to your audience.
The cost of online advertising will rise.
As online advertising becomes more valuable to businesses through ongoing evidence of success rates, the cost of online ads and digital marketing will begin to rise. Although some pros predict the end of PPC over the next few years, other online advertisement tactics will surely take its place.
Content will remain king.
Unique, informative and high-quality content will continue to be an absolute essential. As more and more content fills the web, you’ll need to remain competitive by creating content that’s better than others’.
Although the above are all valid points, this is just the beginning of what we can expect next year, and we can’t wait to see which other awesome new sites, apps and technologies take us by surprise!
Which of these trends did you predict? Did any of them surprise you? What are your thoughts and ideas for 2017? We’d love to hear them, so feel free to share them in the comments section below!