Graphic Design is "the art or skill of combining text and images in advertisements, magazines, or books." As a highly visual society, we can not appear to have a day without noticing the golden arches of McDonald's, or the goddess of Starbucks. These are just a few of the world's logos and designs behind strong brands.
Some people might think that graphic design is just a cherry on top, but it's more than that. You'd be amazed how effective graphic design is when combined with the right marketing plan and aims to identify with a specific target audience.
Here are some ways to ramp up your marketing with your graphic design:
1. First Impression Matter
We may hate to admit it, but first impressions matter. Whether it’s a website or a logo or brochure, consumers are paying attention.
What better way to express the vision and identity of your brand than a cleverly crafted logo? It can express anything that you're in a way that words can't do. Your logo is a main building block of your brand, along with the name and the products or services you that you offer.
The logo is what the audience will remember you by. It will be part of all that you have, the goods, your business cards, your website, and everything in between. You may not know your name easily, but a convincing logo will more likely help them remember you.
Creative graphic design may mean a difference between perspectives and conversions. A visually attractive website can help give the visitors a reason to be interested enough to become customers. Quality design ventures high-quality products or services that customers will want to have.
Once visitors come, you want them to know that you are the real deal, that you know what you're talking about, and that you are trustworthy. Your website is likely where your prospects will get a first impression of you. It is the virtual front door to your company, as most people want to check it out before buying. In this case, making a good first impression was never more important to a company. Placing great graphic design on your website complements the content you have. Graphic design will enhance your text while helping to boost sales. Your website works for you 24/7, and it pays for people to stay and come back for more.
Flyers, brochures, and catalogues may appear like past marketing collaterals. But if done right, these traditional forms of marketing are still a very powerful way to communicate with your audience. When you go to social media, the ads are everywhere, and we tend to scroll past them. But think about the last time you were given a flyer, you read it first before you threw it away, right? Also, calling cards, letterheads, posters, newspaper ads and the like are still effective in bringing your brand to your target market. Digital marketing may have overshadowed traditional advertising, but it hasn't totally replaced it. These platforms need quality graphic design to make it work for your business.
4. Social Media
Platforms such as Facebook, Twitter and Instagram are some of the most widely used social media networks in the world. According to BuzzSumo, Facebook post which include quality graphic get 2.3 times more engagement that simple content oriented messages.
Millions of people get into it every single day, and it's a promotional tool you're not allowed to go through. You can market your product to your specific target audience that is most cost-effective than any other network.
Bad design can actually cost your business more money in the long run. Yikes! Not something any business owner wants to hear. If you go for a cheap/do-it-yourself design, you might get a product/result that’s not ready for print and doesn’t serve it’s intended purpose. You might attract the wrong audience. Consumers notice good design, and they choose it consistently, it’s that simple. And if you’re not gaining new customers, you’re losing money.
So get logos, website anything related to graphics, Trigacy gives teams the designs they need to grow your business, Let, Trigacy help you to create and grow your brand with graphic designing!