We are in the middle of 2018 now, and the world has definitely come a long way in terms of technology. There have been ground-breaking technological advancements which have happened or are about to happen, such as the technology of self-driving cars, the launch of the Mars Rover, or virtual reality. A new addition to this extraordinary list is Artificial Intelligence (AI).
It has been a trending topic and undoubtedly a great feat in the field of technology. Let's take an overview of how Artificial Intelligence can change the face of digital marketing in India and elsewhere.
What Is Artificial Intelligence?
To put it in simple terms, Artificial Intelligence(AI) is the intelligence showcased by machines. It has been in existence for a long time; however, it has gained massive popularity recently due to the rising power of computers and related technology.
Benefits of Artificial Intelligence
AI ensures fewer errors:
We Indians know, ‘to err is human’. However, with a gradual increase in the usage of artificial intelligence in various fields, there will be fewer errors, and tasks would be done with better precision. That would definitely decrease the time spent on a particular work and increase the efficiency.
AI Helps in routine applications:
Most of the routine applications like the GPS, voice assistants, or social media tags, run on AI algorithms. AI has made using applications quite simple with its useful algorithms, thus making routine tasks quicker than before.
AI is the base for digital help:
With artificial intelligence boosting, the online support interaction is also getting pretty flawless. Machines can be utilised to predict buyer behaviour and decisions. That data can be then utilised wisely in terms of marketing.
Artificial Intelligence and Digital Marketing in India
AI will enhance the user experience:
A great user experience is what keeps the traffic flowing to your website. The user should be at utmost ease while using your website. With the advent of AI in digital marketing, the user experience can be enhanced like never before.
The marketers in India and around the world can predict the buyer behaviour, buyer persona, search cycles, and everything that they need to target their potential clients. Also, AI improves the quality of customer service.
AI will improve return on investment:
Artificial Intelligence utilises high-level image recognition. This is a feature which can make payment processes fast. It can also solve the security concerns in online transactions. Small and big businesses can now collect adequate data through user behaviours and prepare a better database leading to a better decision-making algorithm.
All this procedure finally ends up in improving the ROI (return on investment).
AI increases the ease in search engines and sessions:
While the current search sessions work quite well, they can sometimes get confusing. However, with the developments in AI in the field of digital marketing, search engines and search sessions will become smarter and hassle-free.
AI can easily track user behaviour and predict their future web behaviour and decisions, leading to better keywords and even, increases use of semantic keywords.
AI makes it easy to reach the right target audience:
When you wish to promote your brand, it is important that you reach to right people in lesser time. AI-based digital marketing makes it easier, as AI assists in finding people based on their interests, focus and demography. So, you can now easily decide which people would be the best target audience for the brand.
AI makes advertising better:
Advertisements are must for marketing of any brand. But most of the time, people see advertisements which have got no correlation with their interests. Since AI collects and analyses user data based on user behaviour, various brands can create digital advertisements according to the preferences of their audience. In turn, the viewers too would get a quick access to services or products of their interest and would not have to see irrelevant advertisements.
Since artificial intelligence is pretty much on the rise, it is now safe to say that is a promising technology, that can work wonders in many fields. It can change the face of digital marketing in India and all around the world by making things easier for brands and giving a user free experience to the users.
In this ever-growing and developing field if digital marketing, we at Trigacy are dedicated to offering smart and efficient digital marketing for businesses in any domain. Contact us to know more about how our brilliant marketing solutions can help you in promoting your business!
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