You may have already noticed – but here at Trigacy Digital, our tagline of choice is ‘we trigger your digital legacy’.
But what is a digital legacy, and why is it important? Read on to find out more!
Have you ever heard the expression ‘the internet is forever’?
Many people don’t believe that anything you post on the internet is there forever, but that’s actually not the case.
There’s always a chance your followers will have taken screenshots of whatever it is you’ve posted. Photos can all be saved. You could fall victim to hacking and lose access to your accounts, leaving them in their current state for eternity.
To sum it up, the internet really can be forever.
That’s why it’s absolutely essential to ensure everything you’re posting is high-quality content that you’d be proud to have representing your brand for as long as the internet remains.
What you post has more value than you realise.
The next thing to consider is the impact your content is making on your audience. What you post is illustrative of your brand and could make or break your audience’s impressions of you, whether they’re good or bad.
This can also be said for the way you present yourself as a brand online, right down to your company website.
These points combined make up your digital legacy – both the content that represents you and the way it’s led your audience to perceive you. So what can you do to ensure it’s what you want?
Rather than posting in haste without thinking your content through, the key to creating a strong digital legacy is a solid website, good branding and strong creative content.
- The Website
Your website is an ongoing element of your brand, containing information, updates and more – so you’ll need to ensure it’s always the best it can be.
- The Branding
Branding should be consistent across platforms to create a cohesive look and feel that your audience will associate with your brand – now and for years to come.
- The Content
Your content should provide helpful information that will always be valuable, establishing yourself as a go-to source of information. This will help to create a positive opinion towards your brand in the minds of you audience.
Getting out there!
Another way to create a digital legacy is by gaining recognition and respect within your industry – as well as being a searchable go-to brand for your type of product or service.
That’s where SEO can help, as it will ensure you’re always a recommended result when related terms are searched for.
Trigacy Digital can help with all of the above, including web design and SEO. As for content, such as social media updates and blog posts, check out our brand Socinova!