One question we are asked often is: "When is the best time to post on my blog?" The real answer is... There is no one size that fits all.
Every website is unique, and thus attracts a different audience with unique patterns of content consumption. Your goal as a business owner or digital marketer is to recognize, analyze the data and decide the best course of action on your website.
One advantage of digital marketing is the retention of access to website statistics and information campaigns. By exploring the analytics data from our website we can find answers to common questions.
If you have Google Analytics on your website, we can uncover the right days and times with a little bit of work to attract visitors to your website via your blog.
1. Quality Content Will Prevail
Create high-quality content which will serve as a tool for your public. Your blog will get traction across social sharing and organic search traffic with proper content promotion.
If you don't know what content to create, research what your customers are looking for and the craft content that suits their needs.
Utilizing basic on-page SEO and content promotion to help make your post more accessible.
2. Longevity of Content
If your content is time-sensitive, the shelf life can tend to be fairly limited. If this is the case, the timing of publishing the post will play a major role in its ultimate success. However if your post is considered evergreen, and can therefore serve as a resource for blog visitors for months and even years to come, the timing of the publication will not have such a drastic impact on success.
3. When You Share
Track your social networks to decide when your content, in the form of likes and shares, gets the most exposure. If you have a strong presence across multiple platforms, it could be more important to timeline your social sharing schedule properly than when the content itself reaches the site.
Sharing patterns also may vary across different platforms. Instagram tends to be more evening and weekend-oriented, while Twitter is more of an all-day affair. You can uncover some of this data by integrating social interaction tracking within Google Analytics.
Using these simple metrics will help maximize your performance in the digital marketing. Over time, developing an understanding of marketing and analytics that is powered by data will help you make more informed marketing decisions.
If you're curious to expand your digital marketing strategy or need help capitalizing on SEO, Google Analytics or content development, please feel free to call us!