When you’re exploring digital companies online and learning more about what they do, two terms you’ll see on a fairly regular basis are ‘digital marketing agency’ and ‘digital consultancy’.
You’d be forgiven for wondering if they were the same thing, or for having no idea at all what makes them different.
Read on to learn what each of the terms means and how they vary from each other.
What is a Digital Marketing Agency?
A digital marketing agency is a business that aims to leverage all aspects of digital (including websites, social media, SEO, online advertising, etc.) to drive traffic, engagement and conversions business.
Taking metrics and other important factors into account, a digital marketing agency will work to increase your return on investment and find as much success as possible online.
It’s no secret that the entire world is going digital and that online marketing is essentially your best shot at success, so take note and see what a digital marketing agency can do to help.
The agency will either be able to provide these services themselves or point you in the direction of a professional who can – taking the task off your hands.
What is a Digital Marketing Consultancy?
On the other hand, we have digital marketing consultancies. A consultancy company (or an independent consultant) will be able to explain everything an agency can, such as how to improve your online success based on your current stats.
However a consultant may not be able to provide the service – they will simply be offering you the information on how to go forward and find success. You’ll need to locate a professional marketer on your own if you need someone to complete the job.
The Difference Between the Two
So although they both deal with similar aspects of the digital world in relation to business, their roles are actually surprisingly different – despite their similar names!
Essentially, if you’re looking for information, head over to a consultancy. But if you want the project taken care of from start to finish, an agency is your best bet.
What is Trigacy Digital?
As you’ve probably already determined from our website and social media bios, Trigacy Digital is a digital marketing agency.
We focus on assisting small businesses in the digital world, so take a look around or get in touch if you’d like to learn more!
Are you feeling any clearer about the differences between digital marketing agencies and digital marketing consultancies? We hope we could be of help! Share any relevant tips and stories in the comments – did you know the difference? We look forward to finding out!