Email marketing has come to prominence as one of the most popular forms of marketing out there. In addition to being effective, it is also personal and accessible to a wide range of companies.
With all this in mind, it's easy to see why email marketing has such a special place in today's content marketing, and why so many people want to learn how to write email marketing content and as we all know email marketing is different from social media. It is more personal, more targeted, and more dedicated to reaching a specific set of users. With this in mind, consider these functional tips for email marketing content.
1. Write a good subject line
The subject line is one of the most important components of the email you send.
Once the notification appears on their phone or system screens, people either swipe it away or click on it. On what basis are they doing that? The subject line only, isn't it? So ensure that once their eyes are on the subject, they can't resist opening an email and checking it out. Follow all the standard rules that come with writing any great email line: include action words, address the reader directly, make it unique, succinct, and short, and distinguish it from anything else you see that day!
2. Don’t forget the preview text
When it comes to e-mail marketing, your preview text is a lot like a Tweet before Twitter has increased the character count. You only had a few characters to interest the subscriber and encourage them to read beyond the subject line. This preview text helps users on mobile devices decide whether the email is worth opening. It's important to note that when you make a promise in your headline, you will keep that promise in the preview text. Use that brief snippet to give your subscribers a good idea of what's inside the email If it's interesting to them and exciting enough, they're probably going to open it.
3. Personalize your emails
Personalized e-mail version performs better than a generic e-mail copy. With this in mind, enter the name of your client in your email subject line and be sure to address the body of your message so that it speaks directly to your audience and no one else.
While it can be easy to worry that your emails will be lost, the only way to ensure they're not overlooked is to customize them fully and make them different from anything else out there.
4. Make your emails clear first and catchy second
Catchy emails are great, but only if they're simple enough to make your audience want to click on them. With this in mind, first focus on making your emails clear and succinct, and then make a catchy second. This ensures that your audience understands the purpose of your emails, and that you're not going out of your way to develop email campaigns that don't deliver real results. What's more, emails that explicitly enhance your credibility as a business, because they guarantee only what they can offer, and help readers build their expectations realistically.
5. Keep your subject line related to your copy
Even if your subject line is clear and catchy, it's all for nothing if it doesn't related to your body copy as well. Keep in mind that fulfilling what you promise is crucial in the email world, and only the people who can really do it will succeed in the long run. With this in mind, keep the text of your subject in line with your body copy. In addition to providing better value to readers, this will also go a long way towards enhancing your reputation as a company and making sure that customers want to click on your material in the days ahead.
6. Ensure that your content is relevant
Relevance is critical to a good email, so be sure to tie the content of your email to something that will make it relevant and in-demand.Current events are working well, as are some personal details about the audience. Through showing your value, you have a better chance of catching and holding the reader's attention
7. Include a single and simple call-to-action
It may be tempting to fill in an email with several CTAs hoping that at least one of them will connect with your subscribers enough to get them to click on something. But the fact is, if you send your subscribers too many links and buttons to click they're probably not going to click any of them.Your email content should be simple and you should include a single CTA that clearly indicates what you want your readers to do.
So, by learning how to write email marketing content, you're on your way to improve your content strategies seriously and build brand engagement. Do you need help creating email? We provide marketing services where our expert can write an email to perfection!