Small businesses may find the task of social media marketing to be a hard and challenging job. Small businesses may face the lack of manpower, time as well as resources. And that's why all small businesses need to come up with a low cosy social media marketing plan to tackle the task of social media.
You might find it hard to get started, especially if you don't know where to start. And that's why we want you to make it easier for you. We will be a few simple low cost social media marketing tips for small businesses.
All you need to do is to go through the tips mentioned below in order to have a better understanding of how to deal with social media marketing on a low budget.
Utilize Low-Cost Tools
In the past, social media marketing tools were only available for businesses who had a huge amount of money to invest. However, since the start of 2016, many cheaper social media marketing tools also started to be available in the market. You might think that the cheap tools are just some unnecessary tools that you wouldn't even require. But that’s not the case. These tools can prove to be quite useful in your social media marketing campaign. They can really help you in reducing your cost to effect ratio. They will save you manpower as well as time.
The tools that will prove to be the most useful for you are the ones based on your requirements. You need to carefully analyse your requirements beforehand. We recommend you to find a relevant social media marketing tool for your business and subscribe to the right plan that you require. Some tools that you can consider are:
1. Content Research Tools like Google Trends or BuzzSumo
2. Social Media Management Tools like Buffer, SocialPilot or HootSuite
3. SEO Review Tools like SEOSiteCheckup or GTMetrix
4. Social Advertising Tools like AdExpresso
Content creation can quite be a useful tactic when you are doing social media on a budget. Instead of paying someone to create content for your brand, you can simply curate content that's been created by the experts in the industry. Like sharing an article from entrepreneur.com on your business Twitter account. It’s that simple!
1. Helps you with your content creation budget
2. Helps you share some insights, best ideas as well as information with the followers
3. Provides a platform to establish a relationship with some experts or bloggers
4. Saves your precious time in reviewing/creating content each day.
Involve Your Team
A great plan or a great social media marketing strategy won’t make it all work. You can turn your business social media marketing successful by involving your team members in your plan. You can choose someone who has a presence on social media platforms themselves. Did you know that personal accounts on social media platforms can turn out to be more powerful than the usual brand accounts?
People find it more relevant to trust an individual than to trust some organisation as well as traditional authority figures.
You can encourage your team members to be active on social media platforms and promote your business. This way, they can simply get in touch with more people and reach out to them. Two main reasons that you should consider involving your team members are:
1. Increase in influence, trust as well as good reception of the message of your brand.
2. Increase in exposure and reach of your brand at a low cost
A few years ago, social media platforms started offering automation. And during the initial days, the marketing community didn't like it. They thought that the customers would not love to speak to the chatbots or being sent automatic messages. However, the picture changed slowly.
If you are a small business, then you just can't manage everything like paying someone to handle social media messages.
In such cases, here's a list of some marketing tasks that can be automated:
1. Email Marketing i.e. directing sending an email when you upload a blog
2. Lead Nurturing i.e. setting up a chatbot to quality a lead
3. Social Media Messages i.e. setting up a chatbot to reply to messages
4. Analytics & Reporting i.e. setting up automatic reports monthly
All we require you to do in order to handle your social media marketing on a budget is to keep everythingorganised. You should start learning how to organise your content as well as create valuable reusable things out of them. When you share something for the first time on social media, not many people will know about it, and not many people will interact with it. So you can simply repurpose it like convert your blog post into a video or an infographic to post again. This will help you save time and money by not having to create new content again and again.
1. Make a content distribution schedule
2. Know what's recyclable
3. Re-purpose content
If you want your social media marketing strategy to be successful on a budget, then it will depend on the factors such as your organisation or the time you can invest yourself.
We also advise hiring a low cost social media marketing agency if you’re not able to handle all things yourself. Trust us, having someone to do things does help!