You must have been hearing a lot of stats about video marketing these days. Some researchers suggest that videos will account for 80% of all consumer internet traffic by 2020 and mobile video ads will grow 5 times as compared to the desktop and landing pages.
Well, if this all is true (which it is), then you certainly need to get started with video marketing and get a grip on the best practices. Ensuring that your video marketing campaigns will fulfill your objectives and marketing goals is critical!
To help you out, here are 5 secrets to super successful video marketing to create compelling, attractive and actionable videos for your brand.
1. Focus your video around your brand story and not around sales.
There is a lot of sales clutter on the Internet which seems to be annoying for the viewers. So when you design your videos, remember to not be a part of that clutter. Instead, your videos should be centred around your brand story. Concentrate on the value of the video content which you are providing to your viewers. Secondly, make the most of the emotive power of video by addressing the needs and desires of your customers. You can also include a strategic call to action and a tracked URL at the end of your video!
2. Use the 10 seconds in an optimum manner.
One of every five viewers will click away from your video within 10 seconds or less, if it does not interest them. Our advice is to address the point immediately at the start of the video so the viewers would not ponder away.
Try triggering your audience’s curiosity through questions and teasers to hook their attention on your video.
3. Don’t let your video be boring.
It is the worst thing to make a boring, lengthy video. Your videos should have an emotional appeal but also should be engaging, funny and witty.
Do not feel constrained by the trends in your industry or try to imitate your competitor’s ideas. For successful video marketing, you need to get creative and distinct!
4. Optimise for search.
Simply saying, just publishing videos isn't enough; you must optimise them for search. YouTube is the second biggest search engine on the web. The first thing which you should do is to maximise the SEO value from your video. Inset your target keyword in your video's title, description and tag, use annotations, embed your video in your other content pages like blogs, etc. to rank higher and maximise inbound marketing.
5. Be aware and spread awareness.
Did you know that 65% of your viewers are visual learners? Your videos can be one of the most powerful methods of marketing and educating your customers. You can teach your customers how to use your product or service and spread awareness about its uses and benefits. You can also arrange a webinar to showcase your knowledge, add value to your viewer’s routine and also collect leads in the process.
And these are just a few of the secrets. There are so many more! Keep researching and keep trying.
And if you require any kind of help in video marketing, Trigacy is always here to help!