While you try to figure out your digital marketing strategies for 2018, let us tell you, content marketing is still the king. Last year has brought in a lot of new technology, interactive tools for digital advertising and multiple ways to present content. From written blogs to vlogs, infographics, photographs and even memes, content marketing is gaining power.
So if you want 2018 ta be ya year, you first need to break a few myths about content writing!
Myth #1 Content marketing works only for certain types of business.
Fact: Believe in these golden words- Content writing is not industry specific. No business is ‘best suited’ for the content marketing. Content can be put together in various ways. Blogs, photos, infographics, videos, animated gifs, live streaming and the MEMES! Pick your thing. Content marketing is, actually just a method of story-telling which by default has to be interesting. So even if you are a home-baker or tire manufacturer, you do have a way to generate content and become a famous brand among your target audience using content marketing.
Myth #2 One person can do it all.
Fact: If you are going to need white papers, website content, videos, graphics, blogs, questionnaires and more content regularly, ALWAYS have a team for content marketing. The best way is to hire professionals who are experts in digital content management. Even if you are a small business owner or run an entire industry, do not burden one person with the whole content management task. Your content dude might end up making multiple errors due to the humongous workload.
Myth #3 Good content marketing has to lead to direct sales.
Fact: If you believe that your content should directly bring you sales, you are wrong. Looking at content marketing from a pure ROI perspective is not going to work. When you put up content on the digital market, it actually helps indirectly in boosting up the sales via traffic. Content can help in higher SEO rankings of your website, besides trending on social media. At end of the day, a better conversion rate is the indirect benefit of content marketing.
Myth #4 We’ll buy a few tools, and that will do the task!
Fact: Tools are infinitely available, but that will not make your content better. Blog title generators, SEO trackers, keyword finders, etc. will be helpful only when you know what to apply when and where. Content should always be strategically planned. The words in use, when to publish what and which social network campaign to run when, put together, will generate desired results. Again, for this, you will succeed extensively by hiring a professional digital marketing agency which specialises in content creation. They will strategise content so well that your organisation will rise higher in the competition every single day!
Myth #5 More content is better.
Fact: Being the most common myth about content marketing, this needs to get busted today! Business owners need to understand the difference between consistent posting and bulk posting. Always focus on quality rather than quantity. There should be gaps between your content for two reasons:
1. To see how effective the previous post or campaign has been. Wait and watch, take a look at the high points and down-falls and plan your next move accordingly.
2. To create curiosity: when you deliver good quality content, your audience waits for the next batch of material. Post consistently but give strategic gaps, so your viewers are curious and wait for more. This makes it possible for content to trend in the market as well.
So fellas, go ahead and begin your 2018 with a bang! And don't forget to mention in the comments your tips and tricks regarding content marketing.