Digital marketing is an ever-changing arena. It keeps on creating new opportunities for marketers. Such is the case with the year 2019. Before we enter into the year, it's time we look at some of the most prominent digital marketing trends and learn how we can incorporate them into our strategy.
To get you started on your 2019 planning, take a look these important digital marketing trends!
1. Use virtual and augmented reality.
Through virtual reality and augmented reality, you can improve your brand engagement and help your customers make the pre-purchase decisions by bringing your brand’s products to life. By using these innovations, you allow your customers to engage in immersive experiences, and they are better equipped to find what they need.
With virtual reality, our potential buyers can picture themselves owning your products. In short, virtual reality addresses the customer’s needs and helps in enhancing the customer journey. Similarly, the augmented reality can provide greater flexibility and integration with mobile apps.
By using the virtual or augmented reality in your digital marketing strategy, you have a unique opportunity to offer your consumers the amazing pre-purchase information and minimise their efforts.
2. Involve artificial intelligence in your strategy.
Initially, digital marketers were hesitant to include artificial intelligence in their strategies, primarily due to its low accuracy. But as AI is proving itself useful for abridging data-based experiences and improving user experience, their confidence has notably increased.
Also, chatbots can be quite valuable to facilitate pre-purchase decisions and provide customer service. By refining the data to fit the user needs, artificial intelligence enables you to help the users get better and faster responses over time.
3. Inherit the benefits of visual and voice search.
Remember that search is evolving beyond the text-only origins, meaning that the visual and voice search also deserve a serious consideration.
While planning the digital strategy for the year 2019, you must consider the realm of visual search as a type of reverse search. Marketers can gain an edge here by preparing exclusive content for the potential customers after their image searches, while also gaining even more insights into their preferences.
Voice search is also continually growing as a way for consumers to search for more information with just a click. By allowing people to interact with you through voice search, you can make their lives easier.
4. Consider using vertical video.
As there is a considerable shift from desktop to mobile in the world of digital marketing, it is no more a surprise that mobile video ads continue to be trendy. The techno-savvy marketers are increasingly using videos for engaging their potential customers and also to create huge brand awareness on social media platforms. So it is a good idea to be a bit more creative and start developing vertical videos for your Facebook, Instagram and Google ad campaigns!
These four were just a starting point! There are so many more trends that you can look out for! Please feel free to discuss those in the comments below!
And while you're at it, don't forget to explore our affordable digital marketing services here at Trigacy. We are a group of passionate professionals and have an experience of working with clients from various industries. With our expertise and creativity, we will surely help you shape your marketing the way you wish. So why wait? Contact us now!