Research is essential when growing your business online, as you’ll need to gather as much information as possible when putting together a digital marketing campaign.
This is so that you know you’re reaching the right audience – as well as catering to the demographic you’ve chosen. After all, if you’re not selling your product in a way your intended audience will respond to, you may struggle to get them to give your products or services a try.
To get you started on the right path when creating your digital marketing campaign, here are three ways you can conduct effective digital research that can help you grow your business.
Don’t just post content and hope it gets a response. Engage your audience and strike up a conversation.
While your audience may react well to an image, blog post or status update, their responses may not be as insightful as you’d like them to be.
The way to get them to provide a little more substance is to ask a question in your post that they can respond to. This may be directly related to your business, or perhaps something about their interests as a form of market research. Whatever you choose to ask, the responses will be full of valuable information.
Take a closer look at how your business is doing online – and use that information wisely.
Consider how your business is doing online, such as on your website. Which products are viewed the most? Which ones sell the most? Which get the most clickthroughs from ads? Understanding what is successful about your business can help you decide what to focus on, and which things were maybe not the best elements for your business.
Keep an eye on the comments, hashtags and discussions.
While starting a conversation with your audience is one thing to consider, it’s important to note that there is likely a lot of discussion going on that you’re not involved with.
Search for mentions of your brand that aren’t tagged (for example the name of your company rather than your social media handle).
If you spot any posts that mention you indirectly, what do they say? Perhaps users are talking about products they’d be interested in seeing from you – or even an experience they had in store that could have been better. Even if you don’t reply to these comments, you can still use them to make a positive change.
With these ideas in mind, you can conduct effective digital research that’s actually quite easy to do. Use these techniques to develop a better understanding of your demographic, what they like and what they want – then use what you learn to make improvements to your business and the products or services you’re offering.
As you start to make these improvements, more customers will begin to take notice and make purchases, helping your business to grow and expand over time.
Have you ever used these methods to get a better idea of what your business can do to improve? Tell us about your experiences in the comments section below!