As a business, you need to be down with the trends if you want to make the biggest impact on your consumers. This means more than setting up a website and building a presence on social media. Today's users are going mobile, so it's important to ensure you're taking the steps to appeal to users on the move.
Smartphones are everywhere, with many people choosing to shop directly on their phone. More and more transactions are taking place online – in some markets around fifty percent of all purchases – showing the need for mobile responsive sites and even dedicated apps.
Read on to discover the exact reasons mobile is vital for the success of your business.
Mobile usage is rivalling desktop in 2016.
As we've just pointed out above, a huge percentage of people are starting to use mobile platforms for online transactions.
Some e-commerce businesses have even reported that they've had more sales through mobile devices than desktop computers!
This is simply a clear cut sign that mobile is going to continue to grow – it was never going to be 'just a trend'. Now, it's time to change as the technology does and make the most of the awesome devices we have today. Without a good mobile strategy, you're at risk of lagging behind the times.
Consumers are expecting more from the websites they visit.
With more businesses and websites focusing on their mobile sites and making all round improvements, this has led to users expecting more from the websites they visit. The easier your mobile site is to access and the clearer your information and products are laid out, the more likely your viewer is to convert and make a purchase.
- Ensuring your best, most wanted products are clearly displayed on the front page.
- Checking on those ads and carousels which move too fast to be viewed effectively.
- Making it easy to zoom or get a better view of the products on smaller screens.
- Creating a site that's great looking yet quick to load.
- Offering simple, fast checkouts – including a guest option for those in a rush who may not wish to register a new account.
- Clearly outlining shipping information, FAQs and anything else that's important to your products or services.
Having an app for your business could encourage more spending.
We know more people are using mobile to shop and do business online, but the next question is – through which medium? While some are shopping through their smart device's internet browser, more people are actually spending their money through dedicated apps.
With that in mind, it could be time to build a clear and cohesive app that gets the job done with minimal complication – leading to an easier customer experience and more revenue for you!
Do you have a mobile responsive site or an app to represent your brand? How has this made a difference to your business and the way consumers interact with you and your products? Tell us in the comments below – we're excited to read your thoughts!