You’re probably already aware that working with an influencer can benefit your business, but finding one can be a challenge. Today, there are many people who can be better categorised as digital talent – producing their own content for a huge number of loyal followers who will buy the brands they promote without question.
But finding real digital talent can be hard, especially if you’re looking for an influencer that creates content (and therefore has an audience) that’s relevant to your niche. If you’re stuck on where to look, try some of these ideas!
1. Take a look at who’s already following you.
If anyone who’s already following your business has a large following of their own, they could be ideal as an influencer.
2. Consider the content that influencers are already sharing.
When looking at influencers, take note of the type of content they’re sharing. If they’re sharing content similar to your own, this could be a good match.
3. Peruse the hashtags on Twitter and other social media sites.
Influencers may be using hashtags on social media that are relevant to what you’re offering. If they’ve shown an interest in your niche through hashtags, why not get in touch?
4. Search somewhere different; you never know where you might find the perfect influencer.
Social media isn’t the only place to find influencers. Some marketers recommend getting in touch with reviewers on review based websites for example.
5. Search within your demographic.
Create a list (for example a Twitter list) of users who you deem to be within your demographic. This helps you to narrow down an influencer from this list rather than the whole web.
6. Join groups and communities where influencers may be lurking.
Groups (such as Facebook groups) or online forums are great for getting in touch with those who are passionate about your industry and may want to work with you.
7. Find influencers through other influencers.
If you’ve found an influencer that doesn’t feel quite right, take a look at who they interact with online. Influencers are often friends (or at least associated) with other influencers.
8. Don’t just look at the most popular online personalities.
You may feel like the more famous the influence is, the better they are, but that’s not always the case. If their audience isn't interested in what you’re selling, there’s very little point. You may have more luck with a smaller influencer who has an audience within your industry or demographic.
9. Look at the people who have shared your posts or content.
Influencers often share posts from brands or business they like, so see who’s shared your content online. There may be a potential influencer in the list.
10. Browse your options on an influencer marketplace.
If you’re struggling to find influencers on social media or elsewhere, consider using an influencer marketplace. These are sites set up for brands and influencers to network and create ideal partnerships.
So, if you’ve been struggling to find digital talent and influencers to work with, one or more of these ways could lead to the perfect pairing.